SANTONI MAN FW24

A Legend of Monti Sibillini. The Magic Mountains, a tale presented by Santoni.

On the occasion of Men’s Fashion Week Santoni tells Magic Mountains, a legend of the Sibillini Mountains. Amidst wonder and amazement, the creatures of the Sibillini Mountains meet Santoni products and invite guests to live a physical, digitally immersive and emotionally engaging experience.

Exceptional guest Pierfrancesco Favino, who attended the event paying tribute to the savoir-faire and quality of Made in Italy that has always distinguished the Maison.

There is magic in every facet that runs through Santoni’s new men’s Fall-Winter 2024 collection, inspired by a legend from the heritage of the Marche region, which completes the Maison’s extraordinary journey with new symbols and meanings.

Born in the heart of the Sibillini Mountains is the tale of Sibyl, queen of fairies, protector of the Mountains and guardian of a realm inhabited by special animals and fantastic creatures. Endowed with divinatory powers, Sibyl lovingly guards her enchanted realm, maintaining harmony between the human and magical worlds, surrounded by special animals, such as the woodpecker, symbol of the region, the deer and the hare.



The collection is dedicated to deconstructed, enveloping shapes with an ultra-soft hand, a fusion of lightness and wonder. The deep connection with the territory creates an intense bond with the natural environment; respect for the traditions and history of the Marche region separates the boundaries between real and imaginary, letting the Santoni world be a magical meeting place of craftsmanship and surprise.

The color palette is deeply connected to the earth and animal coat, with its warm browns and variations in natural nuances, while hand-shaded leather, with its enchanting charm, continues its path in the collections adding harmony and beauty.