THE ART OF CHILLING
Santoni’s Holiday campaign celebrating the beauty of slowing down. It’s the season for the exceptional and the unexpected. A moment to savor the pleasure of slowing down and to celebrate enduring craft and considered elegance.
In an era defined by speed and endless to-do lists, the Maison proposes a quieter form of status: the decision to pause and embrace an unhurried rhythm of life. It’s a principle Santoni knows well: beautiful things take time.
TEAM LEADER OF LAZINESS
He’s got the soul of Rossini — productive only between a nap and an ovation. Turns every meeting into a comic opera. Works little, but always with style.
When he finally delivers, it feels like a grand finale.
BOARD MEMBER OF BEDTIME
She swears inspiration only comes when you stop looking for it.
Deadlines? She watches them drift by like distant notes.
MANAGER OF NAPS
He lives in parallel time zones. Sleeps wherever he lands, creates dreams instead of reports.
DIRECTOR OF EASE
She loves smart working. Her greatest talent? Procrastination — but with flair.
She wishes you good vibes and then disappears, like a closed notification.
CEO OF CHILL
He’s the boss. He runs the universe from a bathtub,
His motto? …Daje Fugato!
FREELANCE DAYDREAMER
The specialist of almost.
Almost ready, almost dressed, almost on time.
CHAIRMAN OF COMFORT
He doesn’t plan — he takes off. He’s the only manager who always aims high — without ever getting up from his chair.
Black cashmere beanie
¥3,540
CHIEF RELAXATION OFFICER
She’s been on break so long the coffee pot doesn’t whistle anymore — it sighs. Her skincare routine has more steps than the annual budget.
