For five decades, the HANDS of Santoni's ARTISANS have shaped BEAUTY with PRECISION, PASSION and the mastery of true CRAFTSMANSHIP.
LEGACY is crafted one HAND at a time.
MERAVIGLIA Makers of Beauty for 50 Years
For HALF a CENTURY, SANTONI has blended TRADITION with INNOVATION
where the SOUL of the LAND meets the ARTISTRY of the HAND.
SANTONI CULTURE
An EMBLEM of MASTERY
The ARTISTRY of CRAFTSMANSHIP
Transforming COLOUR into CREATION
An ICON of ELEGANCE
MAKERS of BEAUTY
Introducing Meraviglia – Makers of Beauty for 50 Years, a campaign that pays homage to the artisans whose hands, vision and dedication bring Santoni’s creations to life. Captured through the lens of photographer Jack Davison, the images reveal the essence of creation: raw, expressive, and deeply human.
HANDS that shape BEAUTY
Stripped of excess, Davison’s lens unveils the makers behind the craft. Their faces, illuminated in striking contrasts of light and shadow, bear the quiet intensity of creation. They are not just shoemakers; they are sculptors, painters, and storytellers.
The hands of Santoni’s artisans do not just craft shoes—they sculpt emotion, transform raw materials into poetry, and breathe life into tradition. Each gesture carries the weight of generations, where instinct meets precision in a dance of creation.
OBJECTS of MARVEL
True beauty lies not just in what is made, but in the making itself. The soft brush of a hand over leather, the sharp precision of a blade, the rhythmic strike of a hammer—each object embodies an intimate ritual, a moment of transformation.
50 YEARS of EXCELLENCE
1975
The Birth of Santoni
In the heart of Italy’s shoemaking district, Andrea Santoni establishes a small atelier dedicated to perfecting the art of handmade footwear. Merging time-honored craftsmanship with an innovative vision, he sets the foundation for a brand that will redefine luxury through excellence, precision, and unparalleled artistry.
1982
A Legacy Takes Shape
As demand grows, Santoni opens its first factory, a space where skilled artisans continue the tradition of handcrafted excellence. Every pair of shoes is meticulously assembled, honoring age-old techniques while embracing modern refinements.
1991
A New Chapter in Leadership
Giuseppe Santoni steps into his father’s legacy, bringing a bold vision that seamlessly blends tradition with contemporary innovation. Under his guidance, Santoni embarks on a journey of international expansion, elevating its presence in the world of high-end luxury.
1997
Crossing Continents
Santoni makes its mark on the world stage with the opening of its first-ever monobrand boutique in New York, United States. This milestone cements Santoni’s status as a global luxury house, proving that true artisanship transcends borders and speaks a universal language of elegance.
2010
Innovation Meets Sustainability
Santoni’s commitment to excellence extends beyond design, as the brand unveils its eco-conscious headquarters. Built with 90% recyclable materials and powered by renewable energy, the space embodies a future where luxury and sustainability coexist.
2023
Honoring the Art of Craftsmanship
With the launch of the Accademia dell’Eccellenza, Santoni establishes a living testament to its heritage - a unique educational project dedicated to future generations, with the aim of passing on the company’s valuable artisan expertise.
2025
50 Years of Santoni
Santoni celebrates its golden anniversary by reaffirming its legacy, always guided by the hands that shape excellence. By honoring tradition while embracing innovation, the Maison continues to redefine luxury—one masterpiece at a time.
SANTONI MILAN FASHION WEEK
Half a century of PASSION, EXCELLENCE and ARTISTRY.
