Privacy Policy


The United States section of (the “Site”) is operated by FiloBlu USA, Corp. (“FiloBlu USA”), a Delaware corporation having an address at 350 Fifth Avenue, 41st Floor, New York, NY 10118, a subsidiary of FiloBlu S.p.a. (together with FiloBlu USA, “FiloBlu”), an Italian corporation having an address at Via Caltana 116, 30030 Santa Maria di Sala (VE), Italy  The Site is owned by Santoni S.p.A., an Italian corporation having an address at Via Montenapoleone 9, 20121 Milan, Italy (together with its subsidiaries and affiliates, referred to herein as “Santoni”).  All references herein to “We,” “Our” or “Us” are references to FiloBlu.  The following Privacy Policy applies to all of the services offered by Us in connection with the Site.  For convenience, the words “user,” “You” and “Your” as used in this Privacy Policy refer to users of the Site.

We recognize that Your privacy and the protection of Your Personal Information is important to You, and therefore, We have adopted this Privacy Policy. This Privacy Policy describes Our privacy practices and how We treat the Personal Information collected from You when You use the Site, including any Personal Information You provide when You conduct business with Us on or through the Site.

We may need to update this Privacy Policy from time to time. We recommend that you regularly check this page to ensure that you have read the most recent version.

Personal Information and Aggregate Information of users of the Site may be processed, shared with and/or used by, in accordance herewith, Santoni and Our respective affiliates, subsidiaries, parents, agents, representatives and/or employees (collectively referred to herein as “Our Affiliates”), including Our Affiliates located in the European Union (“EU”).  In light of the foregoing, any processing of data will be conducted in compliance with US law as well as the laws of the EU and other applicable countries.

Santoni products are available for sale in Santoni brand stores, many department and specialty stores, as well as on other websites.  Personal Information collected through these other channels is not provided to Us.  This Privacy Policy does not address the privacy practices of other retailers and/or websites which sell the Santoni products.  When purchasing products from websites other than this Site, We strongly suggest reviewing the privacy policies provided on such websites.  We are not responsible for the data collection practices of other retailers or websites


The information that We may collect from You (and/or manage) when You use the Site includes, but is not limited to:

•          “Personal Information” that (i) You provide to Us and (ii) personally identifies You, such as name, date and place of birth, home address, mailing address, phone number, billing, credit card and banking information; and
•          “Aggregate Information” such as the types of products purchased, the Site pages you access most frequently or search terms you enter.

We use customer information in an effort to improve Your shopping experience and to communicate with You about the Santoni products, services, promotions and contests.  We may also use this information to make offers to You, to help Us target specific products and services to You, and to help Us develop and improve the Site by tailoring it to Your interests.

Except as otherwise provided in this Privacy Policy, all information provided by You is stored on FiloBlu data serversduring the time You subscribe to the Site and/or purchase Santoni products. We use commercially reasonable efforts to ensure that such information is secure and to protect against the loss, misuse, and alteration of the information under Our direct control. Notwithstanding the foregoing, We cannot guarantee that Our security measures will prevent illegal or otherwise unauthorized access to Our computers or data servers. For the avoidance of doubt, We will not retain Your credit card or other banking information without Your separate, prior written authorization.


We may obtain, collect, retain, store or otherwise maintain Your Personal Information from the following sources:

•          Information that You provide to Us when You (i) initiate contact with Us through this Site and/or through Our Customer Service line, (ii) voluntarily register with the Site, (iii) subscribe to Our electronic newsletter, (iv) respond to a survey published by Us or purchase goods from Us;
•          Your payment for Santoni Products;
•          Your entries for sweepstakes and other promotions provided or sponsored by Us or Santoni;
•          Your responses to communications from Us. From time to time, We may communicate with You through email, postal mail or other forms of electronic communications regarding Your purchases of goods from Us and the Site. If You respond to these communications, Your responses may contain Personal Information;
•          Third parties to whom You have provided Your Personal Information and have consented to those third parties’ sale, rental or transfer of such Personal Information.

You can decline to provide Your Personal Information to Us by not engaging in the activities described above. If You decline to submit Personal Information, We may not be able to or may choose not to provide to You some or all of the features available on the Site.

The Aggregate Information that We also collect is non-personally identifiable server-log information relating to users of the Site. This information may include information such as, but not limited to (i) Your account activity, including storage usage, number of log-ins, data displayed or selected, including user interface elements, links, etc.; and (ii) Your web requests, Internet Protocol address, browser type, browser language, the date and time of Your requests, the pages accessed, date and time of access, one or more cookies that may uniquely identify Your browser and referrer Uniform Resource Locator (“URL”). None of this information enables Us to personally identify or contact You.  Aggregate Information is used in a collective manner, and no single person can be identified by that compiled information.  The Site collects Aggregate Information, as may be permitted by applicable law.

How We Collect Personal Information From Third Parties:

We may collect or purchase information from third parties regarding persons who provided such information to those third parties.  Information provided by the third party may include, but is not limited to, individual names, email and postal addresses, telephone numbers, birth dates, genders, and any other information provided by the third party.  When obtaining such information from third parties, We use commercially reasonable efforts to ensure that (i) the third party possesses the right to transfer the information to Us and (ii) We have received the right to communicate with the persons who provided the information.


We only use Personal Information for the purposes and in the manner described in this Privacy Policy. Specifically, We only use Your Personal Information for:

•          Doing business with You, including processing Your orders and payments and communicating with You regarding Your purchases of Santoni products from Us;
•          Communicating with You regarding sweepstakes and other contests and promotions offered or sponsored by Us or Santoni that you have entered;
•          Sending You electronic newsletters and promotional emails if You have agreed to receive such emails during registration or by completing Our email sign up form (mobile marketing communications may be sent to You if You have submitted Your mobile telephone on this Site);
•          Processing, formatting and displaying customized content on the Site for You to enhance Your shopping experience;
•          Auditing, research and analysis in order to maintain, protect and improve the Site and the goods offered or provided by Us;
•          Responding to communications initiated by You;
•          Ensuring the technical functioning of the Site, including creating and maintaining back-ups or other archival copies of Personal Information and other related data; and/or
•          Internal purposes, such as fraud and theft prevention, accident reporting, development and administration of the Site, data analytics, and compliance with Our legal obligations, policies and procedures.

We restrict access to Personal Information to those employees, contractors and agents of FiloBlu and/or Santoni (including their respective affiliates and subsidiaries) who need to access Personal Information for the purposes specified above. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination, if they fail to meet these obligations.

Except as otherwise set forth herein, We do not share Your Personal Information with third parties without Your consent, except when We believe that it is reasonably necessary to do so in order to comply with a subpoena or other judicial order or process, as otherwise required by law or in order to enforce Our Terms of Use. In such circumstances, Your Personal Information may also be disclosed to Our attorneys.

If We desire to use Your Personal Information for any purpose other than those described in this Privacy Policy, We will request Your consent prior to such use and offer You an effective way to opt out of the use of Personal Information for those other purposes. If You opt out or otherwise decline to submit Personal Information in response to such a request, We may not be able to provide to You some or all of the features available on the Site.


We use “cookies” and “web beacons” as automatic systems of data collection to receive certain information every time You interact with Us.


Like many companies, We use “cookies” on this Site.  Cookies are bits of text that are placed on Your computer’s hard drive when You visit certain websites, that, among other things, uniquely identify Your browser and allow the website to “remember” Your computer and Your activities on the website. Cookies allow Us to enhance Your online experience by saving Your preferences while You are visiting a particular site. We use cookies, for example, to preserve the contents of Your virtual shopping bag between visits. We also use cookies to measure activity on the Site and determine which areas and features of the Site are the most popular.  Cookies allow Us to see how and when You use the Site, but they cannot be used to track personal information such as email address or phone number. [ These cookies cannot damage a user’s files and cannot read information from a user’s hard drive. Most browsers will tell You how to stop accepting new cookies, how to be notified when You receive a new cookie and how to disable existing cookies. Without cookies, however, You may not be able to take full advantage of all of the features of the Site. For example, if You turn off cookies or refuse them, You will not be able to make purchases on the Site.

Web Beacons

Certain pages on this Site contain “web beacons” (also known as Internet tags, pixel tags and clear GIFs). Web beacons are used for internal purposes, such as to obtain the IP address of the computer that downloaded the page on which the beacon appears, the URL of the page on which the beacon appears, the time the page containing the beacon was viewed, and the type of browser used to view the page. We also retain service providers who use web beacons to assess the effectiveness of Our email communications and learn what pages Our visitors viewed.

Please be assured that no Personal Information is collected from or stored in these cookies, files or tracking devices.


In the event that You access the Site or content on or through third party social media sites, services, plug-ins, or applications You may allow Us and/or Santoni (including its affiliates) to access certain information from Your social media account (e.g., name, e-mail address, profile photo, gender, birthday, location, Your list of friends and their contact information, people You follow and/or who follow You, the posts or the ‘likes’ You make). Other non-personally identifiable information (e.g., content viewed and information about advertisements within the content you have been shown or may have clicked on, etc.) may be provided to Us and/or Santoni from Your interaction with the Site or content.  If You access the Site through a third party social media site that has access to Your Personal Information, You expressly consent to the use of Your Personal Information by Us in accordance with this Privacy Policy.

If You post information or content on a blog, in online forums or communities on the Site, or when You interact with the Site through social media sites, plug-ins or other applications, this information could become public on the Internet and We cannot prevent further use of this information.  Please review third party social media sites’ privacy policies and terms of use for more information.


We do not sell or otherwise disclose Personal Information or any other information about Our customers, except as described herein. We may share the Personal Information You provide to Us and the Aggregate Information collected by Us with companies that are related to or affiliated with Us, including, but not limited to Santoni and our respective affiliates, licensees and joint venture partners, for the purposes described in this Privacy Policy.  Both FiloBlu and/or Santoni may also share Your Personal Information with our respective service providers who perform services on our behalf based on our instructions, as well as reputable third party organizations for marketing and promotional purposes.  These service providers are not authorized by Us to use or disclose any information transferred to them except as necessary to perform services on our behalf or comply with legal requirements.  A complete list of the businesses or third party processors that may be recipients of Your Personal Information may be requested by email request to Customer Care at

We also may disclose information about You (i) if You have consented to the sale, rental or sharing of Your Personal Information, (ii) if We are required to do so by law or legal process (such as a court order), (iii) in response to a request by law enforcement authorities, or (iv) when We believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual illegal activity.

In the event there is a change in Our corporate structure, including but not limited to a merger, consolidation, sale, liquidation, transfer of all or a portion of Our business or assets, We reserve the right to transfer or assign all Personal Information and other information We have collected on and through the Site.  Following such a transfer, You may contact the entity to whom We transferred Your Personal Information with any inquiries concerning the processing of that information.

When You sign up for any service offered by a third party, Personal Information necessary for the third party to provide its services may be shared with the third party and Your privacy will be maintained in accordance with the third party’s privacy policy.


We maintain commercially reasonable and appropriate administrative, technical and physical safeguards to protect the Personal Information that You provide on this Site against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use and other unlawful forms of processing.  We use Secure Sockets Layer (“SSL”) technology to protect the transmission over the Internet of Your credit card data. You can check the security of Your connection by looking at the URL line of Your browser. When accessing a secure site, the first characters of the site address change from “http” to “https.” If You are using a web browser or firewall that does not permit communications through secure sites, You will not be able to make purchases on the Site. If You cannot access the secure server for any reason, please print Our shopping page and place Your order by phone at calling Customer Service at +12135997604

No transmission of data over the Internet is guaranteed to be completely secure. It may be possible for third parties not under Our control to intercept or access transmissions or private communications unlawfully. While We strive to protect Your Personal Information, neither We nor any of Our service providers can ensure or warrant the security of any information You transmit to Us over the Internet.  Any such transmission is done at Your own risk


This Privacy Policy only pertains to the Site. This Site may contain links to other websites and portals for Your convenience and information. Such links may be to advertisers, content providers or other companies who may use the Santoni logo and/or style as a result of a co-branding or other agreement; however, these sites may be operated by companies that are not affiliated with Us or Santoni. Linked sites may have their own privacy policies.  We strongly suggest You review the privacy policy and terms of use of the websites and portals that You visit through links placed on the Site as well as those for websites that provide links to the Site.  We are not responsible for the content of any third party websites, the use of such sites, or the privacy practices of those sites.  We do not control the content that appears on these sites or take any responsibility for their content, nor should it be implied that We endorse or otherwise recommend such sites or the products or services offered thereon. You should contact these websites directly if You have any questions about their use of Your Personal Information. We are not responsible for any use of Your Personal Information or any other type of information when You use such third party sites and/or services.


We offer You certain choices about how We communicate with You and what information We collect from You.  You may withdraw any consent You previously provided to Us or object at any time on legitimate grounds and free of charge to the processing of Your Personal Information, providing that such withdrawal or objection is made in writing, and We will apply Your preferences going forward. We will endeavor to comply with Your requests as soon as reasonably practicable. However, We may need to retain certain information for record keeping purposes, and there may also be residual information that will remain within Our databases and other records, which will not be removed or changed. Moreover, We will use Your deleted information for the purposes of detecting and avoiding fraud and will share such information with third parties only when We believe that it is reasonably necessary to do so in order to comply with a subpoena or other judicial order or process, as otherwise required by law or in order to enforce Our Terms of Use.

We make good faith efforts to provide You with access to Your Personal Information.  Where applicable, We ask individual users to identify themselves and the information requested to be accessed, corrected or removed, in writing, before processing such requests.  We may decline to process requests that are unreasonably repetitive or systematic, require disproportionate technical efforts, jeopardize the privacy of others, or would be extremely impractical, or for which access is not otherwise required.  In any case, where We provide information access and correction, We provide this service free of charge, unless doing so would require a disproportionate effort.

You can choose not to receive marketing communications from Us by clicking on the unsubscribe link in Our marketing emails, or contacting Us as follows:  Please include Your name, address, email address and request in an email to Customer Care at  In addition, You may use the same contact information if You would like to update any Personal Information that You have previously provided to Us.


We may, at Our sole discretion, revise this Privacy Policy at any time in a manner consistent with applicable laws and regulations without prior notice to You. We will indicate at the top of the Privacy Policy when it was updated. We recommend that You periodically review this Privacy Policy to remain informed about how We use Your Personal Information.


In accordance with California Civil Code Sec. 1789.3, California resident users are entitled to know that they may file grievances and complaints with the California Department of Consumer Affairs, 400 R Street, STE 1080, Sacramento, CA 95814; or by telephone at (916) 445-1254 or (800) 952-5210; or by email to For more information about protecting Your privacy, You may wish to visit:

If You are a resident of California, You may make a written request to to ask Us (i) to refrain from sharing Your Personal Information with certain of Our affiliates and other third parties for marketing purposes; and/or (ii) how We have shared Your Personal information with select third parties for their direct marketing purposes.  In response to Your written request, We will identify the categories of information shared and will include a list of the third parties and affiliates with which it was shared, along with their names and addresses.


Consistent with the Federal Children’s Online Privacy Protection Act of 1998 (COPPA), We will never knowingly request personally identifiable information from anyone under the age of 13 without verifiable parental consent.  If We become aware that a customer is under the age of 13 and has registered without prior verifiable parental consent, We will remove his or her personally identifiable registration information from Our files.  If You are under the age of 18, You may use this Site only with the involvement of a parent or guardian. We require that a parent or guardian consent to our Privacy Policy and Terms and Conditions before registering or placing an order through the Site.


Your connection to the Site will be through and to servers at FiloBlu You acknowledge that the Personal Information You provide to Us is collected and stored in the United States and/or Italy; and, therefore, You consent to the transfer of information to, use and storage of the information in the United States and/or Italy, regardless of Your country of domicile.  Orders placed through the Site will be fully processed in and shipped from the United States and all information You provide will be processed and securely maintained in Our web servers and internal systems located within the United States and/or Italy IN ADDITION, IF YOU ARE LOCATED OUTSIDE THE UNITED STATES, YOU SHOULD NOTE THAT YOUR INFORMATION WILL BE TRANSFERRED TO THE UNITED STATES, THE LAWS OF WHICH MAY BE DEEMED BY OTHER COUNTRIES TO HAVE INADEQUATE DATA PROTECTION.  This Privacy Policy and Our legal obligations are subject to the laws of the State of New York and the United States, regardless of the location of any user. Any claims or complaints must be filed in the United States in the State of New York.

All Personal Information that is securely maintained in Our web servers within Italy is subject to Italian legislation (Art. 13, Legislative Decree no. 196/03, as well as Art. 7, 23 and 130), hereinafter called Personal Data Protection Code or “Code” for short, which expressly states the purposes and According to Art. 7 of the Code, You can at any time obtain (i) proof about whether or not Your Personal Information is present in the system, (ii) information about Your Personal Information’s contents and origin, (iii) verification, integration or updating and rectification of Your Personal Information, (iv) removal or change to anonymous form of Your Personal Information


We regularly review Our compliance with this Privacy Policy. Please direct any questions or concerns regarding this Privacy Policy or Our treatment of Personal Information to Customer Care at When We receive formal written complaints at this email address, Our policy is to contact the complaining user regarding the user’s concerns. We will cooperate with the appropriate regulatory authorities, including local data protection authorities, to resolve any complaints regarding the transfer of Personal Information that cannot be resolved between Us and an individual.


IN NO EVENT SHALL WE OR ANY OF OUR AFFILIATED ENTITIES, SANTONI OR SUPPLIERS BE LIABLE FOR ANY INDIRECT, SPECIAL, PUNITIVE, INCIDENTAL, EXEMPLARY OR CONSEQUENTIAL DAMAGES, EVEN IF THESE ENTITIES HAVE BEEN PREVIOUSLY ADVISED OF THE POSSIBILITY OF SUCH DAMAGES, WHETHER IN AN ACTION UNDER CONTRACT, TORT, NEGLIGENCE OR ANY OTHER THEORY, ARISING OUT OF OR IN CONNECTION WITH THE USE, INABILITY TO USE OR PERFORMANCE OF THE INFORMATION, SERVICES, PRODUCTS AND MATERIALS AVAILABLE FROM THE WEBSITE. These limitations shall apply notwithstanding any failure of essential purpose or the existence of any limited remedy.  Because some jurisdictions do not allow limitations on implied warranties, or the exclusion or limitation of liability for consequential or incidental damages, the above limitations may not apply to You.


If any provision of this Privacy Policy is found to be illegal, void, or unenforceable, that provision will be deemed severed from the balance of the agreement and will not affect the validity and enforceability of the remaining provisions, which will continue in full force and effect.


By completing forms provided by Us and providing Personal Information through the Site, through any means, and by using the Site and services contained therein, You hereby represent and warrant that:

•  You have read, understand and agree to Our Privacy Policy;
•  You are an actual person of at least 18 years of age, You have the right to provide the information that You submit to Us, and the information You submit is accurate, complete and truthful; and
• If You do not agree to the terms of this Privacy Policy, then do not provide Your information to Us through any means. In such case, We are relieved of any of Our obligations to You as set forth in this Privacy Policy.

If You have any questions regarding this Privacy Policy, please contact Our Customer Care at