Influenced by the classic surrealists as well as retro science-fiction book covers, Max Loeffler likes looking below the surface of one-to-one visual translations, adding meaning and room for inference by wrapping his illustrations in the dense atmosphere of a surreal parallel universe.
Under this unique perspective, Max Loeffler interprets Santoni with a series of visionary illustrations that draw on the very essence of the brand, its love for beauty that takes its form in classic shapes with modern innovation.
The colour palette recalls the shades employed by Santoni's artisans in their beautifully crafted hand painting. The stark contrast invoked between classicism and these avant-garde images gives new life to a classic product in its ultimate quest for perfection.