ORIGINI

LOOKING FOR THE SECRET FORMULA

Santoni presents a film about its origins and the continuous beauty research that distinguishes the brand in all its expressions.

We are in the Marche region, near Corridonia, the hometown of the company and the Santoni family. Four young people start to looking for the secret formula of Santoni's unique and inimitable color.

This journey is a metaphor for a trip through Santoni's universe of values: the culture of making, represented by the craftsmanship capable of creating the unmistakable Santoni colors;

The family, represented by Giuseppe Santoni himself and by his father Andrea, the company's founder;

the authenticity of the Marche region, a land of soft landscapes and gentle hills fading towards the blue Adriatic Sea, cradle of knowledge in every field since the Renaissance;

the tireless research and realization of Beauty.